Sign up before 20 July 2020 to enjoy our pre-order rate.
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Marketing is an ever-evolving section of business and it is incredibly fast paced. This is primarily due to the rapid change in consumer behaviours that requires marketers to work faster than ever to keep up with the preferences of digital audiences. The rise of digital technologies could accelerate business growth, if it is used correctly. However, as the rate of emerging new technology increases exponentially while competition becomes increasingly intense, it has accelerated the pace of disruption, resulting in immense ambiguity and unease among business leaders.
Digital transformation is complex and many organisations are struggling with it. It is important to recognise that achieving success in digital evolution is a realistic and manageable goal. According to Forbes, 70% of digital transformation initiatives fail to reach their stated goals because of two primary reasons:
Lack of solid understanding of the root of the organisation’s issues
Failure to align internally to plan and execute transformation strategy.
This course aims to support business leaders and organisations in embracing a “move fast and fail fast” culture to drive innovation and lead digital transformation from strategising to managing your team in Marketing.
Who should attend?
This module introduces the common hidden traps in decision making, identifying barriers to change in your business and examine how you could overcome these common pitfalls.
Strategic thinking and planning is crucial in driving your business forward. This module examine how you could establish an effective roadmap to a successful digital transformation.
Technological diversifications is defined as a firm’s expansion of its technology base into a wider range. Explore how you could effectively integrate new technology to your organisation as well as moderating the role of core-technology competence in the relationship.
Learn how to correlate your business success in the digital economy with the optimal utilisation of key features of digitisation.
You will take part in:
Enter the information below regarding payment:
Given the strategic orientation of the module, participants should typically have at least 5 years of professional experience in the Marketing.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.