Sign up before 20 July 2020 to enjoy our pre-order rate.

Pre-order rate: USD49

Standard rate: USD139

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

Accelerate Digital Transformation in Marketing

Building a successful digital future in Marketing



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Starting on 20 July 2020
Online
USD 49
YES

About the course:

Marketing is an ever-evolving section of business and it is incredibly fast paced. This is primarily due to the rapid change in consumer behaviours that requires marketers to work faster than ever to keep up with the preferences of digital audiences. The rise of digital technologies could accelerate business growth, if it is used correctly. However, as the rate of emerging new technology increases exponentially while competition becomes increasingly intense, it has accelerated the pace of disruption, resulting in immense ambiguity and unease among business leaders.  

Digital transformation is complex and many organisations are struggling with it. It is important to recognise that achieving success in digital evolution is a realistic and manageable goal. According to Forbes, 70% of digital transformation initiatives fail to reach their stated goals because of two primary reasons: 

  1. Lack of solid understanding of the root of the organisation’s issues 

  1. Failure to align internally to plan and execute transformation strategy.  

This course aims to support business leaders and organisations in embracing a “move fast and fail fast” culture to drive innovation and lead digital transformation from strategising to managing your team in Marketing.

Who should attend?

  • Business leaders
  • C-Suite (CEO, COO, CTO, CIO, CInO, CMO, CDO, CGO)
  • Marketers of senior executive level and above

Key learning outcomes:

  • Adapt and apply strategic thinking, digital foresight scanning and sense-making techniques for a digital transformation journey
  • Apply divergent thinking for digital trend analysis and technology adoption
  • Develop business strategies and value propositions driven by digital opportunities and foresight
  • Influence the “future” by communicating and drive change for digital strategy
  • Grasp the attributes of confident and effective digital leaders

Course content

  • 8+ hours of on-demand training and instruction videos 
  • Flexible and mobile learning mode 
  • 100% online course 
  • Certificate upon completion of a post-course evaluation


Course Syllabus

Module  1

Overview

This module introduces the common hidden traps in decision making, identifying barriers to change in your business and examine how you could overcome these common pitfalls.

  • Explore common decision traps
Module  2

Strategic thinking & planning

Strategic thinking and planning is crucial in driving your business forward. This module examine how you could establish an effective roadmap to a successful digital transformation.

  • Digital first mindset for strategic thinking mindset
  • Creative strategic thinking for digital
  • Strategic features and digital foresight
  • Blue ocean strategy for digital business transformation
  • Implementing strategic thinking and digital foresight
  • Developing a strategic foresight canvas
Module  3

Technological Diversification Management

Technological diversifications is defined as a firm’s expansion of its technology base into a wider range. Explore how you could effectively integrate new technology to your organisation as well as moderating the role of core-technology competence in the relationship.

  • Introduction to Technological Diversification Management
  • Managing internal technology transfer
  • Divergent thinking for digital technology adoption
  • Technological diversification and strategic alliances
Module  4

Enabling a Digital Economy with Platforms and Ecosystem

Learn how to correlate your business success in the digital economy with the optimal utilisation of key features of digitisation.

  • Introduction to digital economy
  • Building a digital eco-system with scalable collaborations 

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice
Practical application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course any time, anywhere
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • You will take part in:

    Accelerate Digital Transformation in Marketing

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    Access to the course: Accelerate Digital Transformation in Marketing

    Sign up before 20 July 2020 to enjoy our pre-order rate.

    Pre-order rate: USD49

    Standard rate: USD139

    *7% GST  on above rates is applicable for Singapore residents.

    Current Price:

    USD49
    Your price: USD49

    Contact us

    For more details, contact:
    Prassana Pillay
    +65 6423 0329
    prassanap@marketing-interactive.com

    Frequently Asked Questions

     

    What background knowledge is necessary?

    Given the strategic orientation of the module, participants should typically have at least 5 years of professional experience in the Marketing.

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.